As has been seen generally throughout the online betting industry, Unibet, an internet gambling company that was established in an office in London back in 1997 and gained its very first license in 1998, has announced its latest profits, which have made most impressive reading. The company began trading as a betting operating by using telephone lines and launched an internet website in both Swedish and English in 1999, and later in the same year, the company was allowed a license and, calling itself Unibet International, established an office in Malta.
The second version of Unibet’s web site was launched in 2001 and was subsequently translated into 12 languages and now boasts customers in over 50 countries. In 2003, the updated company website was launched featuring the company’s new products such as live betting as well as online casino products.
Unibet has subsequently expanded and has more than 4 million customers worldwide in more than 150 countries. As a result of such constant and stable growth patterns, Unibet has enjoyed a remarkable last year, and it reported an excellent 67% year-on-year after-tax profit increases for the year 2009. Before tax profits for the final quarter of last year stood at £8.7 million, which represented a remarkable recovery from losses of £300,000 in 2008.
Unibet’s CEO, Petter Nylander, was understandably upbeat in the wake of the company’s profit figures and pointed to strong customer support for the brand as well as the company’s successful sport book and risk management services to external customers as the driving factors behind their success. “It represents another all-time high for the company, with a high winnings margin and gross winning revenue resulting in a particularly strong fourth quarter of 2009,” Mr. Nylander said.
He also pointed to the company’s successful participation in the global sports book market. Additionally, the company, also during the fourth quarter, made an early sale and redemption of a Euro bond it held and anticipated savings of between 4-5 million Euros in costs compared to what would have happened had the company held the bond through to maturity.
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